Case Study for ChampLocal

Client Industry

SAAS Digital Marketing Tools

Client Location

Texas > Dallas / Fort Worth Metroplex > Fort Worth

Services we Provided

• Website Design
• Branding & Logo Design
• Print Materials

The Journey Begins

In the bustling digital landscape of Fort Worth, TX, ChampLocal emerged with a mission: to empower local businesses by enhancing their Google Business Profiles and SEO visibility. As a SAAS tool provider, ChampLocal recognized the need to match their digital prowess with an online presence that effectively communicated their value proposition.

Challenges Encountered

• Developing a brand identity that resonated with local businesses seeking digital marketing tool solutions.
• Creating a professional website that not only showcased their tools but also clearly demonstrated how they could benefit potential clients.
• Producing print materials that effectively complemented their online branding efforts and communicated their services at a glance.

Embarking on a Transformation

To transform ChampLocal's digital footprint, a cohesive strategy was implemented, focusing on:

• Branding & Logo Design: A new visual identity was crafted to reflect ChampLocal's innovative approach to boosting local businesses. The logo and branding were designed to appeal directly to their target audience, emphasizing trust and technological advancement.
• Website Design: The cornerstone of their digital transformation, ChampLocal's website was meticulously designed to showcase the power and ease of use of their tools. It serves as a hub for demonstrating the tangible benefits that local businesses can gain by partnering with ChampLocal.
• Print Materials: High-quality print materials were created to mirror the professionalism of the brand, ensuring that ChampLocal's message was consistently communicated across all mediums.

Results Achieved

• Professional Digital Presence: ChampLocal's new website and branding have successfully positioned them as a leading provider of digital marketing tools for local businesses, with a professional look that instills confidence in potential clients.
• Showcased Tool Efficacy: The website effectively demonstrates how ChampLocal's tools can revolutionize a local business's online visibility, making it a valuable resource for potential clients looking to enhance their digital footprint.
• Integrated Marketing Approach: The synergy between online and print materials has reinforced ChampLocal's market presence, ensuring their message is consistently delivered regardless of the medium.

Outcome

ChampLocal's strategic overhaul of their digital and print branding has set a new standard for how SAAS tool providers can present themselves online.

By clearly articulating the benefits of their tools through a professionally designed website and cohesive branding, ChampLocal has not only elevated their own digital presence but has also underscored their commitment to lifting local businesses to new heights of online visibility and success.