Business greeting cards are a very cost-effective marketing tool that small businesses can use to strengthen customer relationships. Business greeting cards come in various formats, from e-cards to SMS cards, you can send them to customers and prospects on occasions like birthdays and anniversaries, congratulate them after a major achievement, or simply to thank them for their business. Here's a blog post from one of my partners about business greeting cards that I found to be a great read so I wanted to share it with you. Enjoy!

This is a popular question that we get a lot. What type of website should I use for my business? Should I build a website myself? Can’t I just let my sisters’ boyfriends nephew build it? He seems like he’s good at computers? My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself. These are just some things we hear regularly. Let’s dig into these. “My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself.” I had an initial consultation with a new client last week. She reached out to us about building an e-commerce website for her business. During our meeting, it came up that for the last year she had been trying to work on building the website herself via Shopify, but could never get it to look how she wanted it to look. She said that she had spent hours searching for instructional videos on YouTube on how to do this thing or that, only to find that more often than not, she found something else had broken because of following the steps she was told to take. She told me how frustrating the entire process has been and how she can’t even guess how many hours and hours that she’s wasted trying to figure it out. Shopify, WordPress, Wix, Squarespace and these other are easy once you’ve put in the time to become familiar with them and how they work. After only a short time of using them, you should have no problem figuring out how to add a photo, text box, links, etc to your budding new website. That being said, while these tools are easy to start, they can be much more difficult to master. Learning the more onerous tasks can be quite frustrating when attempting to learn via trial and error. Can you figure it out? Of course you can. Anything is possible if you devote the required time and attention to it. Also, how long is this whole learning and development process going to take? 40 hours? 80 hours? How many hours a week are you prepared to dedicate to researching and learning how to build your website? Ok, it’s done! All of your hard work paid off and your business’s new website is live for the public to access. Does it represent your business in the professional way that it needs to be presented? Does it work well on smart phones? Do visitors feel encouraged to take the next step in your buyer’s funnel, or are they backing out of your site and heading to your competitors? For most business owners, the tiny amount they save by building their new site themselves pales when compared to the time savings, ease of development, professional final product and increased customer conversions that they get when they choose to work with a professional website developer like us. So which website is best for a business? The one that pays for itself time and time again because it looks great, works great and helps guide your visitors into becoming paying customers. Schedule a call with us today to discuss how we can help your business with a new website, social media management, SEO and other marketing services.