The Leading SEO & Digital Marketing Agency for

Family Law Attorneys

Schedule a Call
A close up of a light green background.

Stop Losing Clients to Competitors –

Elevate Your Family Law Practice Online

Family law attorneys face unique marketing challenges that make it tough to stand out and attract new clients. Whether you’re struggling to rank on Google, spending money on ads that don’t convert, or not getting enough inquiries from your website, Viral Growth Marketing is here to help. We specialize in digital marketing strategies proven to work for law firms.


From local SEO and Google Business Profile optimization to website design & hosting, PPC advertising, review management, and marketing automation, our tailored solutions ensure your firm is visible, credible, and consistently generating new client leads. Let’s tackle your biggest marketing pain points and turn your online presence into a client-generating machine.

The 5 Biggest Marketing Challenges for Family Law Attorneys (And How We Fix Them)

Every family law practice faces unique challenges when it comes to attracting new clients. Whether it’s generating steady leads, turning website visitors into consultations, or competing with other attorneys in local search results, having the right strategy makes all the difference. At Viral Growth Marketing, we provide tailored digital marketing solutions designed specifically for family law attorneys to help you overcome these challenges, build trust, and grow your practice. Here’s how we can help:

1. “I’m Not Getting Enough Family Law Leads”

Your Google Business Profile is one of the most important tools for local visibility. If it’s not fully optimized, you could be missing out on potential clients searching for family law services in your area. Most people turn to Google when looking for a lawyer, so an incomplete profile means lost opportunities to connect with those in need of help.

How We Fix It:

  • Ensure your Google Business Profile is fully optimized with accurate business information, proper legal categories (like Family Law Attorney), and up-to-date contact details and photos.
  • Encourage and manage client reviews to build your reputation and improve local search rankings. A strong collection of positive reviews helps establish trust and moves you up in map results.
  • Implement targeted local SEO strategies so your firm appears in Google’s local “Map Pack” for searches like “divorce lawyer near me,” increasing calls and consultations from nearby prospects.
The letter g is in a white circle on a pink background.
A line drawing of a mouse pointer pointing to a http address.

2. “My Website Isn’t Bringing in Customers”

A poorly designed or outdated website can drive customers away. If your site is slow, hard to navigate, or not mobile-friendly, potential customers will choose a competitor instead.

How We Fix It:

  • Design a modern, mobile-friendly website that makes a strong first impression. We create a professional, easy-to-navigate site that loads quickly and looks great on all devices.
  • Optimize your site for search engines (SEO) so it ranks higher for family law keywords and attracts the right traffic.
  • Include clear calls-to-actions (like “Request a Consultation” buttons), attorney bios, and client testimonials/case results to build trust and encourage visitors to contact your firm.
A computer screen with a palette , brush and pencil on it.

4. “My Branding Looks Outdated or Unprofessional”

Clients judge your firm by its online appearance.


If your logo, website visuals, or overall branding look outdated or inconsistent, potential clients may question your professionalism and trustworthiness.


A modern, cohesive brand identity is especially important for attorneys, where credibility and trust are everything.

How We Fix It:

  • Create a professional, modern logo and brand identity that reflects the values and seriousness of your family law practice. Your branding will convey expertise and empathy, helping to set you apart from cookie-cutter firms.
  • Design consistent branded materials – from your website graphics to social media profiles and business cards – to present a unified and credible image. We ensure that everything from color scheme to typography aligns with the trustworthy reputation you want to build.
  • Ensure brand consistency across all online platforms. We’ll update your website, Google profile, and even email/newsletter templates with a cohesive look and messaging so that clients get a strong and reassuring impression everywhere they find you.

5. “I’m Spending Money on Ads, But Not Seeing Results”

Many law offices invest in Google Ads or social media ads but struggle to see a return on that investment.


If you’re running pay-per-click (PPC) campaigns and not getting quality leads or any ROI, it’s time for a smarter approach.


Family law keywords can be competitive (and costly), so your advertising strategy needs to be spot-on to avoid wasting budget.

How We Fix It:

  • Set up highly targeted Google Ads and Facebook/Meta ads that focus on the specific services you offer and the local clients you want. We use demographic and keyword targeting so your ads reach people actively searching for terms like “family lawyer near me” or “child custody attorney.”
  • Continuously optimize your ad campaigns for better ROI – tweaking ad copy, keywords, and audience targeting based on what produces the best results. This means you get more qualified clicks and calls for each dollar spent.
  • Track everything and adjust. We use analytics and marketing automation to monitor leads from your ads. By tracking which ads convert to consultations, we refine your campaigns over time to improve performance.
  • Implement marketing automation to follow up with new inquiries immediately (for example, an automated email or text when someone fills out your contact form). Prompt follow-up increases your chances of converting ad-generated leads into actual clients, ensuring no opportunity slips through the cracks.
A line icon of a speech bubble , a picture , a document , and a video.

Why Hiring a Digital Marketing Agency is Smarter Than DIY Marketing

Trying to handle marketing on your own can lead to frustration, wasted time, and missed opportunities.

Here’s why partnering with Viral Growth makes sense for your law firm:

A black and white drawing of an alarm clock on a white background.

Time & Focus

Focus on your clients and cases while we handle your marketing. We know running a law practice is demanding.


By letting us manage your online marketing, you free up valuable time to serve your clients and run your firm. 

A black and white drawing of a certificate with a ribbon.

Expertise

Get specialized knowledge on your side. We stay ahead of the latest SEO trends, Google algorithm updates, and legal marketing best practices so you don’t have to.


Our team’s expertise means your marketing will be done right the first time.

A triangle with an exclamation point inside of it on a white background.

Ooops Moments

Prevent “oops” moments that waste money. From overspending on ineffective ads to having a poorly optimized website, DIY marketing mistakes can be expensive.


We help you avoid common pitfalls that cost law firms leads, ensuring your marketing budget is used wisely. 

A black and white icon of a newspaper with the word news on it.

Better Results

Drive growth with data-driven strategies. Our agency’s full-time focus on marketing means we can deliver faster, more measurable results than trial-and-error DIY methods.


We use analytics and proven tactics to generate more leads and a higher return on investment for your firm.

Staying Updated

Always-on optimization. Digital marketing is not a one-and-done effort. We continuously monitor industry trends (both in marketing and in the legal field), test new strategies, and refine campaigns to keep your firm ahead of the competition. With us as your partner, you gain a dedicated team that’s always looking out for the next opportunity to help your practice grow.

Let's Solve Your Marketing Challenges
Get More Family Law Clients Today!

Your potential clients are searching for family law services online — make sure they find your firm first. At Viral Growth Marketing, we specialize in helping family law practices like yours generate more leads, rank higher in search results, and build a trustworthy online reputation that turns searchers into clients. Whether you need a high-converting website, improved local SEO visibility, or a comprehensive marketing strategy, we have the tools and expertise to help make it happen.


Ready to grow your practice? Let’s build a powerful online presence that fuels your firm’s growth and sets you apart from the competition. Contact us to schedule a free consultation and take the next step toward dominating your local market. 

Schedule a Discovery Call Now

Frequently Asked Questions About Marketing for Plumbing Contractors

  • Why do family law attorneys need digital marketing?

    Digital marketing helps family law firms attract new client leads, increase local visibility, and build credibility online. In today’s world, the majority of people search for legal services on Google or social media. Without a strong online presence and marketing strategy, you risk losing clients to other attorneys who are more easily found and better reviewed online.

  • How can SEO help my family law practice?

    SEO (Search Engine Optimization) ensures your firm appears prominently for high-intent searches like “divorce lawyer near me” or “family law attorney in [Your City].” By ranking higher on Google for these keywords, you’ll receive more organic traffic to your website. In short, SEO puts your services in front of people actively seeking legal help, which means more inquiries and consultations for your practice.

  • What makes a good family law website?

    A strong family law website should be professional, user-friendly, and informative. Key elements include: a mobile-friendly design, easy navigation, and fast loading speed. It should feature clear calls-to-action (such as “Schedule a Consultation” buttons), detailed information about your practice areas, profiles for your attorneys, and client testimonials or reviews to build trust. A good website instills confidence in potential clients and makes it simple for them to contact you or request an appointment.


  • How long does it take to see SEO results for a law firm?

    SEO is a long-term strategy, and results don’t happen overnight. Most family law firms will start to notice significant improvements in their search rankings and website traffic within 3–6 months of consistent SEO work. Keep in mind, the timeline can vary based on how competitive your local market is and the starting condition of your website. The good news is that once momentum builds, SEO can deliver a steady stream of organic leads over time.

  • How important are client reviews for my law firm?

    Extremely important. Client reviews are one of the first things people look at when choosing an attorney. 


    Positive reviews on Google, Yelp, and legal directories build trust and strongly influence new clients’ decisions to contact you. 


    Moreover, a strong review profile will boost your local SEO – firms with numerous high-rated reviews tend to rank higher in local search results. We always encourage family law practices to actively solicit and manage online reviews as part of their marketing strategy.

  • What is the best way to advertise my law firm online?

    The most effective approach is usually a mix of targeted PPC advertising and organic marketing. 


    For immediate results, many family law firms see success with Google Ads – especially using Google’s Local Services Ads (if available for attorneys in your area) and traditional search ads targeting keywords like “divorce lawyer [City]”. 


    These can generate leads quickly. In parallel, investing in SEO will build your long-term visibility in organic search. Additionally, maintaining an active presence on social media (like a Facebook business page) can help with community engagement and retargeting ads. Often, the best results come from a comprehensive strategy that covers multiple channels. 


    Contact us to discuss a tailored marketing plan that fits your firm’s needs and budget, so you can maximize your return on investment and reach more qualified clients.