Get More Local Leads and Grow Your General Contracting Business
General Contractors: Struggling to Attract More Local Clients? We Have the Solution!
As a general contractor,
your business relies on local clients finding and choosing you for their construction and remodeling projects. But if your website isn’t converting, your Google rankings are low, or your ads aren’t bringing in quality leads, you’re missing out on valuable local business. At Viral Growth, we specialize in digital marketing strategies for general contractors to help you stand out in your service area and attract more local customers.
From
SEO and
Google Business Profile optimization to
web design,
branding, and
paid advertising, we create customized solutions that help general contractors build a strong local presence, generate leads, and grow their businesses. Let’s take a look at the biggest marketing challenges general contractors face—and how we solve them.
The 5 Biggest Marketing Challenges for General Contractors (And How We Fix Them)
Many general contractors struggle to generate leads and establish a strong local presence. Whether your website is outdated, your branding lacks impact, or your Google rankings are low, we provide expert solutions designed specifically for general contractors. Here’s how we help:
1. “My Google Business Profile Isn’t Getting Me More Calls”
Your Google Business Profile (GBP) is one of the most powerful tools for attracting local leads. If it’s not optimized, you’re missing out on valuable phone calls and website visits.
How We Fix It:
- Fully optimize your Google Business Profile with up to date business details, service categories, and service areas.
- Manage and encourage customer reviews to improve your credibility and rankings.
- Use Google Posts and Q&A to
keep your profile active and engaging for potential customers.
2. “My Website Isn't Bringing in Local Leads”
Your website should be a lead-generating tool, not just a digital business card. If it’s outdated, slow, or lacks clear information, potential clients will leave and hire a competitor instead.
How We Fix It:
- Design a modern, mobile-friendly, and fast-loading website optimized for local searches.
- Add clear calls to action (CTAs), service pages, and contact forms to encourage more inquiries from local homeowners and businesses.
- Optimize your site for local SEO,
so customers searching for “general contractor near me” find your business first.
3. “I’m Not Showing Up When People Search for General Contractors in My Area”
If your business isn’t ranking on the first page of Google for local searches, potential customers won’t find you when they need a contractor.
How We Fix It:
- Optimize your website with local contractor specific keywords like “home remodeler in Chicago” and “custom home builder near me.”
- Create high-quality, localized content to help you rank higher search rankings.
- Build relevant backlinks and citations to increase your website’s authority and visibility.
4. “My Branding Doesn’t Make Me Stand Out in My Community”
Strong branding helps establish trust and makes your business memorable. If your logo and marketing materials are outdated, inconsistent, or generic, you may struggle to stand out.
How We Fix It:
- Develop a professional, recognizable logo that represents your expertise.
- Design branded business cards, yard signs and flyers that increase visibility in your local area.
- Ensure
consistent branding across your website, social media, and online profiles to build recognition and trust.
5. “I’m Running Ads, But They’re Not Targeting the Right Local Clients”
If your paid advertising campaigns aren’t generating high-quality leads from homeowners and businesses in your area, you’re wasting money.
How We Fix It:
- Create highly targeted Google and Facebook Ads that reach homeowners and property managers searching for general contracting services.
- Optimize ad copy, landing pages, and targeting to improve conversions and maximize ROI.
- Continuously track and adjust campaigns to ensure
cost-effective, high-quality leads.
Why Hiring a Digital Marketing Agency is Smarter Than DIY Marketing
Trying to manage your general contractor marketing while running your business can be overwhelming and ineffective. Here’s why partnering with Viral Growth makes sense:
Save Time
Focus on managing projects while we handle your marketing.
Expertise
Our team stays ahead of SEO trends, PPC strategies, and Google updates so you don’t have to.
Ooops Moments
We prevent common pitfalls like wasting ad spend and poor website performance that cost you leads.
Better Results
Our strategic approach helps you generate leads and grow your business quickly.
Staying Updated
We continuously monitor local contractor industry trends, digital marketing updates, and search engine changes to keep your marketing strategy cutting-edge. By working with us, you get a partner dedicated to your growth.
Ready for More Local Leads?
Let's Talk!
Your customers are searching for general contractors in your area—make sure they find you first. At Viral Growth, we help general contractors generate leads, rank higher, and build a brand that drives business. Whether you need a high-converting website, expert SEO, or a powerful marketing strategy, we’re here to help.
