Web Design Case Studies, Havins Business Services
Case Study for Havins Business Services
Client Industry
Accounting
Client Location
Texas > Dallas / Fort Worth Metroplex > Burleson
Services we Provided
- Website Design
- Social Media Management
- Branding & Logo Design
- Consulting
The Journey Begins
In the suburbs south of Fort Worth, TX, Havins Business Services embarked on a digital transformation journey. Kenneth and Courtney Havins sought not just to elevate their firm's online presence but to set a new standard in the local finance industry, transitioning from a DIY digital approach to a professional, cohesive brand identity.
Challenges Encountered
Amid a sea of competitors, Havins Business Services faced the challenge of a digital presence that did not adequately reflect their expertise and professionalism. The firm's ambition was to:
- Carve out a distinct brand identity.
- Develop a modern, SEO-optimized website with features centered around client needs.
- Cultivate a vibrant social media presence to foster community engagement and attract new clientele.
Embarking on a Transformation
Guided by Viral Growth Marketing, a strategic roadmap was laid out for Havins Business Services:
- Branding & Logo Design: New branding was envisioned, encapsulating Havins' trustworthiness and financial acumen, complemented by business cards designed to make a memorable impact.
- Website Design: A mobile-friendly, user-centric website was developed, featuring a scheduling system and local SEO strategies to connect with the target audience effectively.
- Social Media Marketing: Havins' social media was revitalized, delivering consistent, professional content to engage the existing client base and attract new prospects, reinforcing Havins' position as a finance authority.
Results Achieved
The transformation heralded a new era for Havins Business Services:
- Elevated Online Presence: The firm's new digital identity has significantly increased client engagement and acquisition, with the website and branding receiving acclaim for their professionalism and user-friendliness.
- Enhanced Brand Recognition: The cohesive branding and strategic online positioning have distinguished Havins Business Services as a leading accounting firm in the Burleson area.
- Increased Client Base: Through targeted social media marketing and a client-focused website, Havins has seen a notable rise in new client inquiries and engagements.
Outcome
Havins Business Services' digital overhaul, guided by Viral Growth Marketing, showcases the transformative power of a strategic, story-driven approach. By aligning their online presence with their professional excellence, Havins has not only set a new standard in the local finance industry but also laid a robust foundation for sustained growth and client satisfaction in the digital realm.
