Case Study for Havins Business Services

Client Industry

Accounting

Client Location

Texas > Dallas / Fort Worth Metroplex > Burleson

Services we Provided

• Website Design
• Social Media Management
• Branding & Logo Design
• Consulting

The Journey Begins

In the suburbs south of Fort Worth, TX, Havins Business Services embarked on a digital transformation journey. Kenneth and Courtney Havins sought not just to elevate their firm's online presence but to set a new standard in the local finance industry, transitioning from a DIY digital approach to a professional, cohesive brand identity.

Challenges Encountered

Amid a sea of competitors, Havins Business Services faced the challenge of a digital presence that did not adequately reflect their expertise and professionalism. The firm's ambition was to:



• Carve out a distinct brand identity.
• Develop a modern, SEO-optimized website with features centered around client needs.
• Cultivate a vibrant social media presence to foster community engagement and attract new clientele.

Embarking on a Transformation

Guided by Viral Growth Marketing, a strategic roadmap was laid out for Havins Business Services:

• Branding & Logo Design: New branding was envisioned, encapsulating Havins' trustworthiness and financial acumen, complemented by business cards designed to make a memorable impact.
• Website Design: A mobile-friendly, user-centric website was developed, featuring a scheduling system and local SEO strategies to connect with the target audience effectively.
• Social Media Marketing: Havins' social media was revitalized, delivering consistent, professional content to engage the existing client base and attract new prospects, reinforcing Havins' position as a finance authority.

Results Achieved

The transformation heralded a new era for Havins Business Services:

• Elevated Online Presence: The firm's new digital identity has significantly increased client engagement and acquisition, with the website and branding receiving acclaim for their professionalism and user-friendliness.
• Enhanced Brand Recognition: The cohesive branding and strategic online positioning have distinguished Havins Business Services as a leading accounting firm in the Burleson area.
• Increased Client Base: Through targeted social media marketing and a client-focused website, Havins has seen a notable rise in new client inquiries and engagements.

Outcome

Havins Business Services' digital overhaul, guided by Viral Growth Marketing, showcases the transformative power of a strategic, story-driven approach. By aligning their online presence with their professional excellence, Havins has not only set a new standard in the local finance industry but also laid a robust foundation for sustained growth and client satisfaction in the digital realm.

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