Case Study for Holiday Custom Homes

Client Industry

Custom Home Builder

Client Location

Texas > Dallas / Fort Worth Metroplex > Cleburne

Services we Provided

• Website Design
• Print Materials
• Social Media Management
• Branding & Logo Design
• Consulting & Strategy Planning

The Journey Begins

Holiday Custom Homes, a revered custom home builder in Cleburne, TX, recognized a pivotal need for transformation. With a legacy built on crafting dream homes for their clients, they found their digital presence misaligned with the quality and innovation they delivered physically. Their journey with a previous web developer left them with a digital identity that didn’t reflect their excellence, prompting a decisive move towards a comprehensive brand facelift.

Challenges Encountered

The road ahead was clear but not without its hurdles. Holiday Custom Homes faced:

• A digital presence that did not accurately portray their experience, quality results and bespoke nature of their work.
• The necessity for a complete brand rejuvenation, encompassing branding, website design, social media, and print materials.
• The critical need to enhance online lead generation and effectively showcase their portfolio of past projects to prospective clients.

Embarking on a Transformation

With the vision to align their digital facade with their real-world craftsmanship, Holiday Custom Homes partnered with us for a strategic overhaul:

• Branding & Logo Design: We introduced a new visual identity that mirrored their commitment to quality and customization, ensuring their logo and branding spoke directly to the target market they serve.
• Website Design: A modern, intuitive website was crafted, emphasizing their portfolio, customer testimonials, and the unique value proposition of Holiday Custom Homes, optimized for user experience and lead conversion.
• Social Media Management: Our strategy revitalized their social media presence, transforming it into a vibrant showcase of their projects, engaging directly with their community, and building a platform for organic lead generation.
• Print Materials: High-quality print materials were designed to complement the digital efforts, providing cohesive branding across all customer touchpoints.

Results Achieved

The transformation of Holiday Custom Homes’ brand and digital presence marked a significant turning point:

• Enhanced Digital Engagement: The new website and social media strategies significantly increased online leads, with Facebook and the website becoming pivotal in lead conversion.
• Business Growth: The refreshed digital presence led to an uptick in business, as clients frequently cited the professional website and engaging social media as key factors in their decision-making process.
• Elevated Brand Perception: The comprehensive facelift modernized the Holiday Custom Homes brand, aligning their digital presence with the bespoke quality of their homes, and setting a standard in the local custom home builder market.

Outcome

Holiday Custom Homes’ journey from a less-than-satisfactory digital identity to a polished, modern brand showcases the transformative power of aligning one’s digital presence with their real-world excellence.

The strategic partnership not only rejuvenated their brand but also propelled them towards greater business success, proving that in the digital age, a well-crafted online home is as crucial as the beautiful homes they build.