Case Study for Torres-Boren Roofing

Client Industry

Roofing Contractor

Client Location

Texas > Dallas / Fort Worth Metroplex > Cleburne

Services we Provided

• Website Design
• Social Media Management
• Local SEO
• Google Business Profile Optimization
• PPC Management
• Consulting

The Journey Begins

Torres-Boren Roofing, a experienced contractor in the Cleburne, TX roofing industry, encountered the challenge of an outdated digital footprint. Their website failed to mirror the excellence of their services, coupled with sporadic social media efforts and underperforming PPC campaigns. Recognizing the need for a significant digital overhaul, they sought Viral Growth's expertise.

Challenges Encountered

Torres-Boren Roofing faced multiple hurdles:

• An antiquated website that needed modernization.
• A need for consistent and engaging social media presence.
• The necessity for effective PPC campaign management.
• The integration of crucial sales tools like manufacturer catalogs into their online presence.



The objective was clear: to boost Torres-Boren Roofing's online visibility, draw in more leads, and enhance lead conversion with a refreshed digital strategy.

Embarking on a Transformation

Viral Growth devised a comprehensive strategy to rejuvenate Torres-Boren Roofing's online presence:



• Modern Website Design: Unveiled a sleek, user-friendly website that effectively highlights Torres-Boren Roofing's expertise and offerings, seamlessly incorporating essential sales tools for easy customer access.
• Engaging Social Media Management: Established a regular posting rhythm with professionally crafted, brand-aligned graphics to foster community engagement and elevate brand awareness.
• Enhanced Local SEO & Google Business Profile: Fine-tuned their online profiles for improved local search prominence, ensuring Torres-Boren Roofing stands out in relevant searches.
• Efficient PPC Management: Executed meticulously planned PPC campaigns aimed at generating high-quality leads, prioritizing efficiency and return on investment.
  

Results Achieved

The digital transformation of Torres-Boren Roofing marked a new era for the company:

• Surge in Online Traffic: The introduction of the new website led to a significant increase in online visitors, showcasing the effectiveness of the modern, responsive design.
• Lead Funnel Growth: The strategic digital enhancements, especially in local SEO and social media engagement, resulted in an uptick in leads, with many converting into loyal clients.
• Enhanced Brand Recognition: The consistent, professional presence across digital platforms has solidified Torres-Boren Roofing's reputation, solidifying them as a go-to service in the Cleburne, TX area.
• Increased Engagement and Retention: The comprehensive approach to digital marketing, including PPC management and Google Business Profile optimization, has not only attracted new clients but also improved past-client retention.

Torres-Boren Roofing's journey with Viral Growth has not only revamped their digital presence but also significantly boosted their business outcomes, reinforcing their position as a leading roofing contractor in their local market.

Outcome

The transformation was swift and striking. Torres-Boren Roofing now enjoys a digital presence that genuinely represents their commitment to quality and professionalism, significantly driving new business. Client feedback has been exceptionally positive, particularly regarding the new website, which has become a decisive factor for many choosing Torres-Boren Roofing. Enhanced social media interactions and a strategic approach to local SEO and PPC have continuously attracted new leads. Torres-Boren Roofing has successfully established itself as a digital leader among roofing contractors in the Cleburne, TX area.