3 WAYS TO PROMOTE YOUR EVENT ON SOCIAL MEDIA
Use These Easy Methods To Promote Your Next Event On Social Media!
Nearly everyone has a social media presence. It’s how we keep in touch with friends and relatives by sharing photos and other small, momentary glimpses into our lives.
Beyond just personal relationships, social media has allowed us to connect with local businesses and non profits in a way that was never possible before.
Also, If you or your business hosts local events and you are not using your social media presence to help promote it, you’re missing out on a ton of potential reach.
Not sure how to do that? Don’t worry, here’s 3 Easy Ways to Promote Your Event on Social Media.
Create the Event on Facebook
The first step in promoting your organizations event on social media is to create it as an “event” on Facebook. This will allow others to more easily discover your event. It will also allow viewers to tag themselves as “interested”. Once they do this, Facebook will automatically send them reminders as your event gets closer.
Create a Hashtag to Promote the Event
Using a unified hashtag helps generate hype for the event on Instagram and Twitter. The hashtag should be used from the beginning of the event promotion cycle all the way until you publish a post-event recap thanking everyone for coming out. Encourage event participants to use the hashtag themselves in order let others see how great the event is.
The Event Has Ended, but Your Posts Should Not
If you stop posting about your event once it’s over, then you are missing out on a ton of great exposure for any future events your organization will conduct. Earlier in this article I spoke about publishing a “post-event recap” that thanks everyone for attending. It’s also a great idea to share lots of photos from the event while also beginning to promote the next event on your schedule.
Hopefully these ideas will help your next event be better than ever before! It’s important to remember when writing social media posts for your event that you are talking to other people. Try to make sure that your post is engaging and encourages them to share it with their friends.
Did you know that we manage social media accounts for small & medium businesses? If you’re business’s social media presence needs help and you’re ready to focus on building up the business again instead of worrying about Facebook posts, likes and shares, let’s chat.
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