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    ALL WEBSITES ARE NOT CREATED EQUAL

    Why your business needs a website from Viral Growth.

    Hey there! So, you may wonder why you should choose to work with Viral Growth Marketing + Design for your business’s new website? What makes websites created by Viral Growth better than websites by other web designers? 


    Investment or Expense?

    Let’s start here. Your website should be an investment. It’s something that, when done correctly, can generate a return on investment for you. The most important part of that statement is the “when done correctly” part. 


    The problem is,         not every website is created equal. We understand that in today’s world that it’s easier than ever to create a website yourself. Thanks to online tutorials (we love you, YouTube) It’s also easier than ever to learn a new language. I would love to learn a new language! As a Texas resident, it would be super useful (and super cool!) to speak Spanish. So, if it’s easier to learn now than ever before, why don’t I know Spanish yet? It still takes a LOT of time to learn.


    Sure, you can definitely throw a website together,         but how many hours is it going to take you? Let’s be conservative and say you’re able to put together a website for your business in roughly 25-35 hours. That’s most likely 25-35 hours of frustration, second guessing and “how-to” reading. Then, when it’s all said and done, does your website portray the professionalism and authority that you would like for it to? Does it look and perform well on smartphones? There are so many little traps that can severely hinder your website's ability to generate a return for your business if not executed correctly.


    If you think of your website as an expense, that’s most likely what it will be because you will not make the investment necessary for it to reach the level of presentation and performance required to generate revenue. 


    The good news is that we can handle all of that for you for a very reasonable fee.         We will build you a professional website that looks great and performs well on any device your potential clients are using. The best part is that with us handling the website for you, you can continue to focus on more important things like, you know, actually operating your business.


    What are some things that come with our websites?


    Analytics
    Our built-in, easy to use (and easy to understand!) website analytics dashboard will allow you to see how many visitors are coming to your website, the type of device they were using, where they came from, how long they spent on your site and more. Being able to access this information lets you evaluate the success of your link building campaigns, social media campaigns and any other marketing campaigns you try. Knowledge is power and time is limited, so learning how to best spend your time to maximize its impact is important.


    Top-Tier Servers

    We only use the best servers, Amazon Web Services (AWS), for all of our websites. These are the same servers that mega companies use for their web services (looking at you, Netflix, Disney, AOL & more!). So many people use AWS because they are GOOD servers. They are FAR from the cheapest option out there, but they are super fast and super secure, which is exactly what we want for our client’s websites.


    Website Security

    Secure servers are great, but you have to have a secure website as well. One without the other is like locking the front door of your home but leaving the window open. When security vulnerabilities are discovered, they create updates that help remove them. It’s important that any applicable security updates to your website be applied as soon as possible in order to minimize your risk exposure. If you have one of our sites, you will never need to worry about this because we handle all of this for you.


    Site Backups

    We have spoken a bit about security now. Server security, check. Website security, check. If everything is so secure, why do we even need to worry about backups? It’s better to be safe than sorry. Even with that security, it’s possible that your site might get hacked (hasn’t happened yet though!). Regardless of the reason, hacking, fire, flood or alien invasion, if your website is ever compromised, we have backups to get it up and running again quickly.


    Managed, Worry-Free Solution

    You have a couple of extra hours per week right? You have nothing else you need to do during that time, right? Everything’s caught up for the business, those latest receipts have been submitted to the bookkeeper and your social media posts are scheduled. You probably have the time available to spend researching and learning how to build a great website for your business. You should also write a book on how you manage everything so efficiently because the rest of us need some of that knowledge! The reality of it is that as business owners, we’re constantly busy and struggling to make sure we’re maximizing our time and prioritizing the most important tasks. When you have a website from Viral Growth Marketing + Design, we handle your website hosting, server maintenance and we can even do the site updates for you. You handle your business, let us handle your website. We’re here to help you grow your business.


    These are just some of the many benefits that we’re proud to provide for our clients. There are many more. If you’re interested in having a discussion with us to see if working with Viral Growth Marketing + Design is an excellent match for your company, get in touch with us via our website or social media channels. We would love to learn more about you and your business. 



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    This is a popular question that we get a lot. What type of website should I use for my business? Should I build a website myself? Can’t I just let my sisters’ boyfriends nephew build it? He seems like he’s good at computers? My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself. These are just some things we hear regularly. Let’s dig into these. “My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself.” I had an initial consultation with a new client last week. She reached out to us about building an e-commerce website for her business. During our meeting, it came up that for the last year she had been trying to work on building the website herself via Shopify, but could never get it to look how she wanted it to look. She said that she had spent hours searching for instructional videos on YouTube on how to do this thing or that, only to find that more often than not, she found something else had broken because of following the steps she was told to take. She told me how frustrating the entire process has been and how she can’t even guess how many hours and hours that she’s wasted trying to figure it out. Shopify, WordPress, Wix, Squarespace and these other are easy once you’ve put in the time to become familiar with them and how they work. After only a short time of using them, you should have no problem figuring out how to add a photo, text box, links, etc to your budding new website. That being said, while these tools are easy to start, they can be much more difficult to master. Learning the more onerous tasks can be quite frustrating when attempting to learn via trial and error. Can you figure it out? Of course you can. Anything is possible if you devote the required time and attention to it. Also, how long is this whole learning and development process going to take? 40 hours? 80 hours? How many hours a week are you prepared to dedicate to researching and learning how to build your website? Ok, it’s done! All of your hard work paid off and your business’s new website is live for the public to access. Does it represent your business in the professional way that it needs to be presented? Does it work well on smart phones? Do visitors feel encouraged to take the next step in your buyer’s funnel, or are they backing out of your site and heading to your competitors? For most business owners, the tiny amount they save by building their new site themselves pales when compared to the time savings, ease of development, professional final product and increased customer conversions that they get when they choose to work with a professional website developer like us. So which website is best for a business? The one that pays for itself time and time again because it looks great, works great and helps guide your visitors into becoming paying customers. Schedule a call with us today to discuss how we can help your business with a new website, social media management, SEO and other marketing services.
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