INCREASE FUNDRAISING WITH YOUR NONPROFIT'S WEBSITE

Operating a nonprofit is hard work. It doesn’t matter if you're a small, local organization or an international one, you’re always having to think about how to continue and grow your fundraising efforts.

In today's world, many nonprofit organizations have turned to the internet for the lion's share of their fundraising efforts. This is why it’s so important for nonprofit organizations to have a professional website that’s designed to make donating easy and pain-free for the visitor.

It’s important to clearly show your website visitors what your organization represents, the troubles that you help resolve and why it’s important to continue your efforts.

Clearly show what it is your organization does.

You, your organization's board members, your volunteers and anyone else closely connected to the organization are all intimately aware of what it is that you do to help others. Visitors to your website may not be familiar with what it is you do, however, they are also most likely not going to take the time to read pages of information. You need to be able to quickly and expertly relay why your organization’s work is important and how you’re making a difference in the world.

The better you can connect with visitors, the more likely they will want to help you by making a donation.

Make it easy to donate.

This is a very important part of any nonprofit website! The donation process needs to be simple & easy to ensure that your prospective donors don’t get frustrated and leave without completing their donation.

Make sure that your website is secure.

You must make sure that your website is secured with an SSL Certificate. That little lock icon next to the web address lets the website visitors know that their connection to your website is secure. Also, Google’s Chrome web browser has begun to warn visitors when they go to a website that’s not secured with an SSL Certificate, so make sure that you’re covered.

Be mobile responsive.

Google has in the past stated that over 80% of all website traffic is conducted on a mobile device. This means that if your website doesn't look & function well on mobile devices you can bet that you’re losing visitors (and potential donations!). If you have a website built by us here at Viral Growth Marketing + Design, your website has been designed from the ground up to work great on any device your visitors may be using.

Are donations to your organization tax deductible? Make it clear.

If donors are able to get a tax receipt for their donation, it’s important to clearly state that on the website. Some donors may only donate to organizations that are tax deductible, so making sure that prospective donors know you can provide that will help you get more donations.

Stay in touch with donors using an email list.

Everyone that has donated in the past is a potential future donor as well. Email newsletters are a great way of delicately reaching out for that repeat donation because they help donors feel more connected to your organization.

If you would like to chat about how Viral Growth Marketing + Design can help your organization with implementing any number of these steps, we would love to talk with you. Feel free to give us a call at 682-587-7075 or reach out to us via our contact form.

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