Local SEO, in plain English.
No jargon, no fluff — just clear guides to how local search actually works: what the terms mean, what the data says, and how to pick a partner who won't waste your money. Start wherever you like.
Everything you need to understand local search
Whether you're figuring out what local SEO even is or vetting an agency to run it, start here. These guides are written for busy owners — not marketers.
What Is Local SEO?
The complete beginner's guide: what local SEO is, how Google's Map Pack picks its top three, and the handful of levers that actually move your rankings and your phone.
Read the guide ReferenceLocal SEO Glossary
40+ local-search terms defined in plain English — from Map Pack, NAP, and citations to prominence, proximity, and E-E-A-T. Bookmark it and stop nodding along.
Browse the terms DataLocal SEO Statistics
The numbers behind local search: how people find and choose nearby businesses, how much of it happens on Google, and why the Map Pack is worth fighting for.
See the stats Buyer's guideHow to Choose a Local SEO Agency
A no-BS buyer's guide: what actually matters, the questions to ask on the call, and the red flags that mean you're about to overpay for very little.
Read before you hire Free toolFree Local SEO Scorecard
Answer 12 questions and get an instant local SEO score, plus a prioritised list of what
Try the tool Free toolGoogle Review Calculator
Work out exactly how many 5-star reviews you need to reach your target Google rating — and how long it will take at your current pace. Free, no email required.
Try the toolTurn what you've learned into rankings
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