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    3 THINGS YOUR WEBSITE MUST HAVE OR YOU'LL LOSE TRAFFIC!

    Make sure you're not losing visitors because of these 3 things.

    People frequently use search engines like Google or Bing to find companies that provide products or services that they're looking for. When it comes to promoting and marketing your business, one of your most valuable tools is your website.

    Your website will, a lot of time, be the first point of exposure that a client has to your brand. 72% of millennials research their options online before stepping into a store. That's a huge number of people who are looking at your online before they even think about stepping foot in your store.It’s crucial that you do everything within your power to create the best first impression possible. You only get one chance to create a positive first impression.

    Make no mistake, you’re being judged as soon as a client lands on your website. If they see outdated information, broken links, missing images or if your site doesn’t work well on their smartphone, they’re going to press that “Back” button and try the next search result and you’ll never see them again.

    How do we prevent this? What can we do to help keep the potential customer from leaving your site and heading to your competitors site?

    Here are some of the most important things your site needs to retain it's viewers:

    Responsive Web Design

    In 2016, Google reported that “more than 50 percent” of searches globally came from mobile devices. I guarantee that percentage is even larger now and will only continue to increase. That’s why it is so important that your website looks great and works correctly on mobile devices. If your site isn't mobile optimized, you’re definitely losing site visitors.

    Fast Load Speeds

    It’s no secret that people are impatient. We, as a society, desire instant satisfaction and our patience with things like slow websites is non-existent. Most of us, if we’re honest with ourselves, will admit that when we come to a slow loading video or website, we may wait a few seconds but if it takes longer than 5 seconds to come up we’re gone to the next thing. Fair or not, it’s the way things are. If your website takes too long to load, you’re potential customers are backing out of your page before they even had the opportunity to see what you have to offer. Your superior product or customer service is not match for your competitors speedy website.

    A SSL Security Certificate

    Look up at the address bar of your internet browser. You see the little closed lock symbol next to the web address? That is showing you that the website you’re on currently has an SSL certificate to ensure that there is no unauthorized third-party collecting your data or manipulating the website you’re currently visiting. Some browsers, like Google Chrome, will even show a large “Not Secure” warning when a person visits a site that doesn't have an SSL certificate. Most of these potential clients that find your website have no idea who you are as a company and you haven't had the opportunity to build trust with them directly. Not having an active SSL certificate is a big red flag and could cause them to decide against contacting you in the first place.

    Want to know something else? Google judges your performance on each of the above subjects and uses that to help determine your search rank position. That means if you’re falling behind on these things, Google is punishing you with a lower position in search results. People say page 2 of a Google search is a graveyard for a reason.

    The Good News

    The good news is that each of the above issues are completely in your control. Before building a new website, research which web development technologies and methods work best for responsive web design. Before signing up for a web host, make sure that you compare their page speed rankings and see if they have an up time guarantee. Almost all hosts offer SSL certificates, though a lot of hosting companies have an annual fee for this.


    At Viral Growth Marketing + Design we happily manage all of these issues for our clients.

    If you would like more information about working with us, please complete the contact form below.

    Marketing that works.
    We're your marketing people.

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    Enhancing Local Search Rankings through Reviews

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    Which website is best for a business?

    Which Website Is Best For A Business?

    17 Apr, 2022
    This is a popular question that we get a lot. What type of website should I use for my business? Should I build a website myself? Can’t I just let my sisters’ boyfriends nephew build it? He seems like he’s good at computers? My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself. These are just some things we hear regularly. Let’s dig into these. “My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself.” I had an initial consultation with a new client last week. She reached out to us about building an e-commerce website for her business. During our meeting, it came up that for the last year she had been trying to work on building the website herself via Shopify, but could never get it to look how she wanted it to look. She said that she had spent hours searching for instructional videos on YouTube on how to do this thing or that, only to find that more often than not, she found something else had broken because of following the steps she was told to take. She told me how frustrating the entire process has been and how she can’t even guess how many hours and hours that she’s wasted trying to figure it out. Shopify, WordPress, Wix, Squarespace and these other are easy once you’ve put in the time to become familiar with them and how they work. After only a short time of using them, you should have no problem figuring out how to add a photo, text box, links, etc to your budding new website. That being said, while these tools are easy to start, they can be much more difficult to master. Learning the more onerous tasks can be quite frustrating when attempting to learn via trial and error. Can you figure it out? Of course you can. Anything is possible if you devote the required time and attention to it. Also, how long is this whole learning and development process going to take? 40 hours? 80 hours? How many hours a week are you prepared to dedicate to researching and learning how to build your website? Ok, it’s done! All of your hard work paid off and your business’s new website is live for the public to access. Does it represent your business in the professional way that it needs to be presented? Does it work well on smart phones? Do visitors feel encouraged to take the next step in your buyer’s funnel, or are they backing out of your site and heading to your competitors? For most business owners, the tiny amount they save by building their new site themselves pales when compared to the time savings, ease of development, professional final product and increased customer conversions that they get when they choose to work with a professional website developer like us. So which website is best for a business? The one that pays for itself time and time again because it looks great, works great and helps guide your visitors into becoming paying customers. Schedule a call with us today to discuss how we can help your business with a new website, social media management, SEO and other marketing services.
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