6 WAYS TO BOOST YOUR BRAND ONLINE

These are some of the best ways to get noticed

There are numerous methods you can use to grow your business online, and reach new customers. In this clear guide, we’ll outline some of the most effective methods that are available to entrepreneurs & small businesses.

Website

A website is one of the most effective methods you’ll find when it comes to finding new customers. Not only will your site provide information and contact details; you’ll also use the space on your site to really demonstrate why customers should choose you above your competitors.

Ideally, you’ll compliment your website with some of the methods listed below in order to get your site in front of as many pairs of eyes as possible.

SEO

SEO is short for search engine optimization. This means that when people type a particular question or term into a search engine, such as Google or Bing, your site or pages will be as close to the top of the search results as possible.

There are a variety of methods you can use to boost your pages online, and an expert SEO specialist will be able to help you achieve this as swiftly and effectively as possible.

Social Media

From Facebook to Twitter to Instagram, social media is everywhere. Internet users of all ages and backgrounds spend hours on various social media platforms each week. This provides businesses with a perfect opportunity to connect with new customers, and engage with existing clients.

Which social media platforms you decide to use will often be decided by your particular business, and your target audience. For instance, Snapchat is primarily used by a younger audience, and therefore it wouldn’t be an ideal platform for a company who advises clients on how to spend their retirement funds. On the other hand, it would be the ideal platform for a music or extreme sports brand to use.

Pay-Per-Click (PPC)

Pay-per-click, or PPC, advertising, can offer one of the highest returns on investment of all forms of marketing.

Whereas in traditional advertising you would need to pay a set amount to have your advert published in a newspaper or magazine, with PPC advertising, you only pay when a customer actually clicks on your advert.

When setting up your PPC campaign, a lot of trial and error is needed to see what works well and what does not. An expert digital marketer will be able to help you refine your copy and settings to make sure you’re getting to most for your money.

Social Media Advertising

The biggest difference between social media advertising and regular PPC advertising is with social media advertising you pay no matter how many clicks your ad gets. While this could sometimes result in a more costly advertising campaign, most clients report better results than with search engine PPC.

As with search engine PPC, a lot of trial and error is needed in order to find the perfect target demographic that converts well on your offer.

Email Newsletter

Running an email newsletter can be one of the best ways of developing a long-standing relationship with you customers, and increasing the rapport you have with your audience.

An email newsletter is a cost effective way of engaging with your audience. Whether you decide to send your newsletter twice a week, once a week, or once a month, is entirely up to you.

We’ll look at email newsletters in more detail in further articles, so make sure you keep up-to-date with our blog!

Conclusion

These are the most important things that your business should be doing in order to build brand authority online and capture more customers. You don’t need to start all of these steps at the same time, you can implement them in phases. Don’t skip out on these basics if your serious about your business.

Viral Growth Marketing + Design has a team of experts in all of the marketing methods listed above.
Speak to us today for a free, no hassle chat to see how we can help you.

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