SUCCEEDING WITH SOCIAL MEDIA
How to grow your business with social media
Once you have your website developed and launched, your next step will be to promote and market your site. There are many various methods you can use to achieve this, and using social media platforms to advertise your site can be one of the most affordable and effective means of enhancing your online presence.
Each social media site is slightly different from the next, and each platform will have plenty of benefits which you’ll be able to use to your advantage. Which social media sites you decide to use will depend on your own business and your target audience. In this post, we’ll take a look at how you can use social media to boost your business.
Which social media sites should you use?
The first decision you’ll need to make is deciding on which social media sites you’ll be using. It’s much better to only have one or two social media accounts, and run them effectively, than having accounts on every social media page, and neglecting them.
Facebook is the most popular site, and it’s likely you’ll set up a Facebook page for your business. Whether you decide to set up Instagram, Snapchat, Tumblr, and other accounts will depend entirely on your marketing strategy.
If you’re struggling to find the time to run your pages, it’s often worthwhile to speak with a social media professional who’ll be able to take care of growing your pages and replying to comments from customers and followers. In addition to helping to ease your workload, social media professionals are experts in using the correct techniques and strategies to grow your pages swiftly and efficiently.
Why do I need to use social media?
Whether you sell products or services, using social media can be a great way to show off your work, share customer reviews, and direct traffic to your website.
One of the biggest advantages of using social media is that it allows you to interact with your followers, which will allow people to ask questions and find out information about your brand and services.
What should you post?
Running a successful social media campaign requires consistency and patience, and its success will be determined by the quality of the content you’re able to publish and post to your pages.
Sharing informative and entertaining content will keep your followers engaged, and will help you discover new followers and customers too. Whether you’re sharing an image on Instagram, or posting a video to YouTube, your goal will be to develop a hub of content that relates to your business and products.
Posting relevant content to your industry will keep your existing followers engaged, and allow new followers to find your posts and pages.
If your budget allows for it, you may consider complimenting your social media posts with a pay-per-click advertising campaign. This will allow you to get your posts seen by far more people, and will help you grow your pages in a shorter time.
Conclusion
When using social media to grow your brand, your goal should be to develop pages which offer a steady stream of engaging content, and use then use the page to promote your products and services, and direct traffic to your website.
If carried out properly, social media will be a great benefit to your physical and/or online business.
If you need some help with your social media profiles, let us know and we will be happy to discuss options.
