A SHORT COURSE IN FACEBOOK FOR YOUR BUSINESS

An introduction to expanding your business online

New Business is Fundamental

One of the fundamental aspects of most businesses, large or small, is that they must continue to attract new customers or clients if they are to grow and expand. By attracting new customers, revenues will be increased, which will then lead to an increase in the available resources which can be used to further develop the business and, ultimately, increase profit margins.

Every business owner will understand this. No matter how great an idea is, it is the paying customers who will determine whether or not a company will be successful.

All business owners, including yourself, will at some stage need to assess how you will reach out to new potential customers, and convert them into paying clients. As almost all industries are now evolving at an ever-increasing rate, most owners and managers will need to reassess their strategies at regular intervals.

One of the most difficult questions many owners find is, “How” to connect with new potential customers.

Internet Tools and your Business

Over the past decade or two, more and more businesses have turned to various online tools and platforms to increase their exposure. The flexibility, affordability, and accessibility of the tools which are available online offer some of the most effective ways to market a brand.

From a simple advert which is targeted towards a particular consumer, through to a powerful website, or entire digital marketing campaign, there will be a marketing solution for businesses of all sizes and budgets.

The potential reach of using the internet to market a brand increased dramatically with the advent of smartphones and social media platforms. Nowadays, platforms such as Google and Facebook allow advertisers to focus directly into targeting a particular audience type when trying to promote their product or service.

When coupled with other marketing methods, such as search engine optimization (SEO) and content marketing, it’s clear to see why almost all businesses will use the internet to some degree when looking to expand their brand.

Traditional Advertising is less Attractive

Traditional forms of advertising, such as in magazines or on the radio, can still be effective. However, many of the traditional forms of marketing can be far more expensive and don’t allow the same level of flexibility and input which can be afforded by the various forms of online marketing.

When running advertising campaigns on the internet, you’re able to locate particular audiences, and find those with particular interests which link with your brand and products.

The entire marketing package, ranging from the initial advert through to your product images and descriptions, and ultimately, the final sale, must be a perfectly created arc which is intended to convert as much traffic as possible, and therefore give you the highest returns on your investments.

Conclusion

For a lot of managers and owners, many of the online marketing techniques listed above can be a headache to them. In addition, it can be rather time consuming.

Thankfully, there are experts out there, like us, who can take care of the marketing work and create custom constructed strategies to grow a business or brand.

From the launch of a website through to promoting an entire range of products,Viral Growth Marketing + Design will help you from the very start of the project, through to overseeing the performance of your marketing campaigns.

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Which Website Is Best For A Business?

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This is a popular question that we get a lot. What type of website should I use for my business? Should I build a website myself? Can’t I just let my sisters’ boyfriends nephew build it? He seems like he’s good at computers? My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself. These are just some things we hear regularly. Let’s dig into these. “My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself.” I had an initial consultation with a new client last week. She reached out to us about building an e-commerce website for her business. During our meeting, it came up that for the last year she had been trying to work on building the website herself via Shopify, but could never get it to look how she wanted it to look. She said that she had spent hours searching for instructional videos on YouTube on how to do this thing or that, only to find that more often than not, she found something else had broken because of following the steps she was told to take. She told me how frustrating the entire process has been and how she can’t even guess how many hours and hours that she’s wasted trying to figure it out. Shopify, WordPress, Wix, Squarespace and these other are easy once you’ve put in the time to become familiar with them and how they work. After only a short time of using them, you should have no problem figuring out how to add a photo, text box, links, etc to your budding new website. That being said, while these tools are easy to start, they can be much more difficult to master. Learning the more onerous tasks can be quite frustrating when attempting to learn via trial and error. Can you figure it out? Of course you can. Anything is possible if you devote the required time and attention to it. Also, how long is this whole learning and development process going to take? 40 hours? 80 hours? How many hours a week are you prepared to dedicate to researching and learning how to build your website? Ok, it’s done! All of your hard work paid off and your business’s new website is live for the public to access. Does it represent your business in the professional way that it needs to be presented? Does it work well on smart phones? Do visitors feel encouraged to take the next step in your buyer’s funnel, or are they backing out of your site and heading to your competitors? For most business owners, the tiny amount they save by building their new site themselves pales when compared to the time savings, ease of development, professional final product and increased customer conversions that they get when they choose to work with a professional website developer like us. So which website is best for a business? The one that pays for itself time and time again because it looks great, works great and helps guide your visitors into becoming paying customers. Schedule a call with us today to discuss how we can help your business with a new website, social media management, SEO and other marketing services.