ARE BUSINESS CARDS WORTH IT? (2022)

Top 6 reasons why you need professionally designed business cards in 2022

I hear people all the time ask  “Are business cards worth it?”. 


I understand how in the digital world of today, new entrepreneurs may be unsure if they actually need to worry about business cards. There is obviously nothing wrong with asking for guidance, just be sure you're getting it from the right place.


I see it all the time,  “No, just connect with clients on LinkedIn” or “Just order cheap cards from Vistaprint” .


WOAH! Hold it right there! Those are two very bad pieces of advice that could end up costing your business a lot of potential sales.


Let’s settle this issue right here and now. Business cards ARE DEFINITELY worth it and are an absolute requirement for anyone in business for themselves. 


However, a warning , not all business cards are created equal. A lot of the cheap, template business card websites print their cards on low quality paper and provide you with the same design that thousands of other people have. Two things that will not impress your audience.


So, why you ask do you need professionally designed business cards in 2022? Let's take a look at the top 6 reasons.


#6 Affordability -

 Business cards are one of the most affordable and cost effective marketing methods for your business. Because of their low individual cost, they are easy to give freely to potential clients and business contacts. 


 Our professionally designed business cards start at $149 for 1,000 cards designed and printed. That breaks down to under .15 cents per card! And, when you reorder, they are even cheaper!


#5 Tangibility -

 Having physical, tangible business cards that your potential clients can touch and feel gives them a much stronger connection to you and your business than a connection on  LinkedIn  or  Facebook . They can put the card and the name on that to your face, that's a big deal.


#4 Easy to give again / leave behind -

 One of the best things about business cards is that they can be passed on multiple times. 


 How many times have you been given a business card by someone other than who’s named on the card? As a business professional that is active in my local community, It happens to me regularly. I may be at a chamber of commerce event or other local networking event, discussing a problem that myself, a friend or a client is having, and end up being passed a business card for someone who helps people with similar issues. What a great way to get referrals!


 Business cards are also great to leave behind on local bulletin boards, on restaurant checkout counters and anywhere else you can leave a small stack of them to let others in the community know that you’re local and that you’re available to help them with your product or service.


#3 Builds Trust -

 When you hand someone your business card, it very well could be the first exposure that they've had to your company. You only get one chance to make a good first impression and this exchange will form the “gut feeling” that they hold for you and your business. 


 A professionally designed business card automatically generates a level of trust that you are a professional. That trust is an essential component of getting more and higher paying clients.

   

#2 Bad cards are bad for business -

 According to a recent study, 


39% of people would choose not to do business with someone if they had a “cheap looking” business card.


 39% is a HUGE number when it comes to client acquisition! Business cards should not be discounted as an afterthought. They could truly be the difference between the success or decline of your business.


#1 You’re being judged -

 This ties together a few of the earlier reasons and provides verifiable proof of their accuracy. 

 In the same study mentioned above, 


72% of people admitted that they judge a company or person based on the quality of their business card. 


 With numbers like these, it’s vitally important that you  incorporate professionally designed business cards into your marketing strategy. Based on the statistics above, the small investment should quickly pay off.


Now whenever you see someone online, maybe a friend, family member or a business acquaintance ask “Are business cards dead?” , please send them this post so that they can see that business cards are absolutely alive, well and an important part of any businesses marketing efforts.



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