WHAT'S THE IMPORTANCE OF A DOMAIN NAME?

Choosing your Domain Name

 

TRANSCRIPTION:
 Hello everybody!

 

Welcome to "What's the importance of a domain name?" and how to choose your domain name for your business.

 

My name is Chase Jacobs I'm with Viral Growth Marketing & Design. You can find us online at

 

https://www.viralgrowth.marketing

 

We're a web design, graphic design and social media management agency located in Cleburne Texas which is in the Dallas Fort Worth area and we love helping our clients succeed online.

 

This video is to give you some more information on first getting set up online. One of the most important things a lot of people don't really give enough attention to is the importance of their domain name.

 

So let's go ahead and get started.

 

Choosing the right web address, or domain name, for your business is a very important decision. There's a few reasons for that...

 

Your domain name is a vital part of your website's visibility.

 

It's what people are going to use to find you online. Your domain name also helps your business build a brand identity that people will recognize.

 

If you think of a lot of websites that you may not have ever heard of the name before, like Etsy and eBay, those words didn't mean anything. The brand made those words and now they're household names.

 

With over 330 million domain names already registered, your opportunity to secure the name you want is getting more and more difficult. This is especially true if you're wanting to get a ".com". Dot-com names are hard to find, especially if you're trying to find anything that's not a kind of made-up word that you're using for your branding and even a lot of the made-up words are getting more difficult to secure.

 

Other important elements to a winning domain name includes social media availability. So not only do you want to make sure you can secure your domain name but you want to make sure that you can secure the social media accounts (Facebook, Instagram, Twitter, etc) that match that domain name you want to get.

 

A domain name that's simple and easy to remember.

 

You don't want anything that's too long

 

or too complicated. You want to avoid something that's spelled weird or something that has dashes or anything that's going to make it hard for somebody to remember.

 

Short and easy to spell, kind of what we were just

 

talking about with "simple and easy to remember", if it's too long, if it's spelled different or if you use odd spelling or use a number instead of a letter a lot of time that's going to make it very difficult for your potential clients to find your website.

 

The more relevant your domain name is to your business, the easier it's going to be for people just to see the name and know what it is that you do.

 

Your website and your domain name will a lot of the time be someone's first exposure to your business and brand. Like I was saying earlier, if you have a domain that easily explains what your business does, it takes away a lot of the confusion.

 

If you're able to get your business's name as a “.com”, then GET IT. If not, that's okay too. It's generally a good idea to stay as close to your business name as possible, so maybe a “.net” or maybe a “.org”, there's a lot of other extensions available now on offer for your website and your domain.

 

Help others and search engines like Google know what your site is about quickly by using

 

keywords related to your business. For example, the domain “YourNamePlumbing com” leaves no doubt what it is you do.

 

So if you're a plumber and you're business is “Anderson Plumbing” and you have “AndersonPlumbing.com”, there is absolutely zero doubt that you're a plumbing business.

 

If your name is Chris Anderson and you're a plumber but your website is “CAnderson.com”, even though you’re using most of your name, it gives no indication what it is that you do.

 

Another important factor in choosing the best domain name for your business is the domain extension. like we talked about a minute ago, “.com” is the most popular, but there's also

 

net org and hundreds of other extensions and we're more than happy to sit down with you when we're building your website to talk about potential options for your domain name and domain extension that would be the most beneficial for your business.

 

If you're ready to get started on your new website, or if you just have questions about domain names, feel free to contact us!

Marketing that works.
We're your marketing people.

Request Your Free Website & Branding Evaluation
Enhancing Local Search Rankings through Reviews

Enhancing Local Search Rankings through Reviews

By Chase Jacobs • January 15, 2023
Reviews are a secret weapon for local businesses.
A poster that says business greeting cards on it

Business Greeting Cards - How to Use Business Greeting Cards to Strengthen Customer Relationships

By Chase Jacobs • June 15, 2022
Business greeting cards are a very cost-effective marketing tool that small businesses can use to strengthen customer relationships. Business greeting cards come in various formats, from e-cards to SMS cards, you can send them to customers and prospects on occasions like birthdays and anniversaries, congratulate them after a major achievement, or simply to thank them for their business. Here's a blog post from one of my partners about business greeting cards that I found to be a great read so I wanted to share it with you. Enjoy!
Which website is best for a business?

Which Website Is Best For A Business?

April 17, 2022
This is a popular question that we get a lot. What type of website should I use for my business? Should I build a website myself? Can’t I just let my sisters’ boyfriends nephew build it? He seems like he’s good at computers? My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself. These are just some things we hear regularly. Let’s dig into these. “My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself.” I had an initial consultation with a new client last week. She reached out to us about building an e-commerce website for her business. During our meeting, it came up that for the last year she had been trying to work on building the website herself via Shopify, but could never get it to look how she wanted it to look. She said that she had spent hours searching for instructional videos on YouTube on how to do this thing or that, only to find that more often than not, she found something else had broken because of following the steps she was told to take. She told me how frustrating the entire process has been and how she can’t even guess how many hours and hours that she’s wasted trying to figure it out. Shopify, WordPress, Wix, Squarespace and these other are easy once you’ve put in the time to become familiar with them and how they work. After only a short time of using them, you should have no problem figuring out how to add a photo, text box, links, etc to your budding new website. That being said, while these tools are easy to start, they can be much more difficult to master. Learning the more onerous tasks can be quite frustrating when attempting to learn via trial and error. Can you figure it out? Of course you can. Anything is possible if you devote the required time and attention to it. Also, how long is this whole learning and development process going to take? 40 hours? 80 hours? How many hours a week are you prepared to dedicate to researching and learning how to build your website? Ok, it’s done! All of your hard work paid off and your business’s new website is live for the public to access. Does it represent your business in the professional way that it needs to be presented? Does it work well on smart phones? Do visitors feel encouraged to take the next step in your buyer’s funnel, or are they backing out of your site and heading to your competitors? For most business owners, the tiny amount they save by building their new site themselves pales when compared to the time savings, ease of development, professional final product and increased customer conversions that they get when they choose to work with a professional website developer like us. So which website is best for a business? The one that pays for itself time and time again because it looks great, works great and helps guide your visitors into becoming paying customers. Schedule a call with us today to discuss how we can help your business with a new website, social media management, SEO and other marketing services.