INTRO TO EMAIL MARKETING

Using email marketing to find new customers and clients

Email marketing is a great method to connect with new customers and clients. When done correctly, it can be one of the most powerful forms of marketing you can use to grow your business.

Whether you sell products to individuals or services to other companies, you will find that email marketing is an accessible and affordable way to grow your brand. Even though the practice of using emails to connect with new customers is almost as old as the internet itself, the method is timeless and effective, and is still widely used today.

Email Newsletters

Many brands create and send email newsletters, from email addresses they have collected from customers on their website and other sources. Most companies will offer discounts or limited time offers as an incentive to get more customers to sign up to their newsletters. Email newsletters are a great way to share updates about your business and keep your customers up-to-date on your latest offers, services, and releases.

One of the best aspects about this form of marketing is that the majority of readers will be authentically interested in your brand, otherwise they probably wouldn't have subscribed in the first place. This means that, as long as you strengthen that relationship by providing quality and informative content, you'll be able to develop a rapport with your readers. This is how you develop brand loyalty.

The emails you send don't need to be overly long or complicated, but it's important that they have a catchy subject title that will persuade your followers to open them. After all, it doesn't matter how good your actual email is, if nobody reads it!

The emails you send should relate to your own business and industry, and should be engaging and informative. You should include at least one call-to-action on your email, such as a direction to call your business, or even include an exclusive discount voucher code at the end of the email that the reader could then decide to use or share.

Business-to-Business

If you run a service-based business, and decide to use email marketing to connect with other companies and businesses, then you need to run your marketing campaign slightly different. Although you may decide to run an email newsletter, it’s also important to directly contact other businesses via email.

Doing this can give you a fantastic return on your initial investment, as reaching out to other businesses by email can be much less intrusive than attempting to accomplish it over the phone. Sending an email to a company which you feel could benefit by using your products or services, and including a link to your website and social media pages can be a great way to help you find new clients and customers for your business.

Conclusion

Email marketing is a tried and true method of online marketing. When writing your emails, you should be clear about what your goals are. Are you looking to simply introduce yourself to a new company, or is your email intended to make a sale? It's important that you spend enough time crafting your emails, as a properly worded email can be an excellent tool for landing new customers.

If you’re considering adding email marketing to your digital marketing efforts. But are not sure how to go about it or would like some assistance, please feel free to reach out to me @txWebDesignSEO on Twitteror via the contact link in the navigation bar above.

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