CHOOSING THE BEST SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS

Customers Visit Your Business Online before They Visit In Person. A social media presence is now a must-have for doing business in today's world, and it's essential that it is engaging, entertaining, informative and fresh.

Most business owners are well aware that they should be more active on social media, but what they don't know which social media platforms would work best for their business.

Let's look at 6 major social media platforms and who they are most useful for. You don't need to be on all 6, generally presence on at least 2 is sufficient depending on your business.

Facebook

Facebook is like the 2019 equivalent of the yellow pages. If you have a business, you definitely should be on Facebook.

YouTube

Google is the most popular search engine in the world. Number two? YouTube. If you create videos, and you should, put them on YouTube.

 Instagram

Does your business target teens or young adults? If so, you will find them on Instagram. Good use of photos and hashtags are a requirement on this platform.

 LinkedIn

Are your customers other businesses or business professionals? If so, your business NEEDS to be on LinkedIn.

Pinterest

If you sell products online, you should not ignore Pinterest. More than 2/3 of users say they have discovered a new brand/product on Pinterest.

Twitter

Twitter is the chatroom of the internet. This platform enables you to search for conversations using keywords and then get involved. 

Conclusion

Questions to ponder. 

Which platforms is your brand currently active on?
Which platform should you be on?
What can you do to increase your social media presence?

Are you struggling to keep up with your social media profiles? We can help. We offer social media management services to keep your social media active and engaging.

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We're your marketing people.

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