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    ENGAGEMENT, ENGAGEMENT, ENGAGEMENT!

    The most important thing for your Facebook business page.

    Some people may tell you that Facebook page likes and Instagram Follows are the end goal with your social media presence. In theory they are right but in practice they are wrong. Just because you have 5,000 likes or followers doesn't mean that they are an active, engaged audience. In fact, if they aren't active and engaged, Facebook and Instagram are limiting the posts they see from you.

    Facebook and Instagram are much like Google in this way. They want to show their customers (users) what they want to see and if they aren't engaging with your content, it must not be something that they want to see. This is why it is so important to build an audience of active, engaged fans. People who will go out and advocate for your page. Who feel the need to share it with all of their friends and family. The more engagement you get the more your content will show up in peoples feeds.

    So, what is Facebook engagement?
    Engagements are likes, shares, comments, etc. Facebook rewards posts and pages that have high engagement rates. Don't know what your engagement rates are? Well, if you have a business page they are not hard to find.

    Let's take a look at the engagement stats for your Facebook business page.
    Log into Facebook and go to your business page. On the top bar, under the Facebook search bar, you'll see links (Page, Ad Center, Inbox.....). On this bar you will click on insights.

    Once we are on the Insights page we will scroll down the page until we see a section labeled Post Engagements. Click on that box.

    Once we are on the Post Engagements page there will be a good deal of valueable information. For simplicity's sake we are going to look at 3 keys pieces of data.

    The first of these statistics is the 'When Your Fans are Online' tab. This should be at the top of the page and show up by default.
    This is a VERY handy stat that can help you decide what time of day to schedule your Facebook posts. This will show you when your fans are online and active. We LOVE active, engaged fans, right? So make it easy for them to engage with you by posting when on their schedule instead of your own.

    This is easy to achieve by scheduling your posts either directly through Facebook or with a 3rd party app such as HootSuite. We highly recommend posting directly through Facebook, but we totally get that it is much easier to do with an app.

    Next, we are going to take a look at the 'Post Types' tab.

    This tab lets us see, at a glance, which type of posts get the most engagement on our page. For us, video is definitely where we need to focus our efforts. Your engagement rates could vary, maybe photos work better for you.

    This can also help you decide what type of posts need more work. What should you focus on improving upon? Maybe you need to take more interesting photos. I can tell by looking at these stats that we could really up our photo game.

    The last thing that we are going to look at today gives us much more detail about how well each of our posts is doing.

    Scroll to the bottom of the page and look for the section labeled 'All Posts Published'. This will show your posts with the most recent at the top. It will show you your post reach (how many people the post was shown to by Facebook), the type of post and the Engagement. The engagement is further broken down by the type of engagement. Blue for post clicks and pink for reactions, comments and shares.

    As you can see, our most recent post about a local boutique was a video that has, so far, reached 1.8k Facebook users. We've had 329 post clicks and 68 reactions, comments and shares. Not too bad considering it just went live around an hour ago.

    All of this on a page with only 350 likes.

    I hope that you can see now the importance of creating engaging content on Facebook and Instagram. I also hope that I made it clear that page likes mean little in comparison to engagement. If your page has 5,000 fans that don't engage it is no better off (probably worse) than a page with 300 highly engaged fans.

    Keep these things in mind when you are creating content for social media.

    Marketing that works.
    We're your marketing people.

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    Enhancing Local Search Rankings through Reviews

    Enhancing Local Search Rankings through Reviews

    By Chase Jacobs • 15 Jan, 2023
    Reviews are a secret weapon for local businesses.

    Business Greeting Cards - How to Use Business Greeting Cards to Strengthen Customer Relationships

    By Chase Jacobs • 15 Jun, 2022
    Business greeting cards are a very cost-effective marketing tool that small businesses can use to strengthen customer relationships. Business greeting cards come in various formats, from e-cards to SMS cards, you can send them to customers and prospects on occasions like birthdays and anniversaries, congratulate them after a major achievement, or simply to thank them for their business. Here's a blog post from one of my partners about business greeting cards that I found to be a great read so I wanted to share it with you. Enjoy!
    Which website is best for a business?

    Which Website Is Best For A Business?

    17 Apr, 2022
    This is a popular question that we get a lot. What type of website should I use for my business? Should I build a website myself? Can’t I just let my sisters’ boyfriends nephew build it? He seems like he’s good at computers? My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself. These are just some things we hear regularly. Let’s dig into these. “My friend is telling me to make a WordPress / Wix / Squarespace website because it’s so easy to build yourself.” I had an initial consultation with a new client last week. She reached out to us about building an e-commerce website for her business. During our meeting, it came up that for the last year she had been trying to work on building the website herself via Shopify, but could never get it to look how she wanted it to look. She said that she had spent hours searching for instructional videos on YouTube on how to do this thing or that, only to find that more often than not, she found something else had broken because of following the steps she was told to take. She told me how frustrating the entire process has been and how she can’t even guess how many hours and hours that she’s wasted trying to figure it out. Shopify, WordPress, Wix, Squarespace and these other are easy once you’ve put in the time to become familiar with them and how they work. After only a short time of using them, you should have no problem figuring out how to add a photo, text box, links, etc to your budding new website. That being said, while these tools are easy to start, they can be much more difficult to master. Learning the more onerous tasks can be quite frustrating when attempting to learn via trial and error. Can you figure it out? Of course you can. Anything is possible if you devote the required time and attention to it. Also, how long is this whole learning and development process going to take? 40 hours? 80 hours? How many hours a week are you prepared to dedicate to researching and learning how to build your website? Ok, it’s done! All of your hard work paid off and your business’s new website is live for the public to access. Does it represent your business in the professional way that it needs to be presented? Does it work well on smart phones? Do visitors feel encouraged to take the next step in your buyer’s funnel, or are they backing out of your site and heading to your competitors? For most business owners, the tiny amount they save by building their new site themselves pales when compared to the time savings, ease of development, professional final product and increased customer conversions that they get when they choose to work with a professional website developer like us. So which website is best for a business? The one that pays for itself time and time again because it looks great, works great and helps guide your visitors into becoming paying customers. Schedule a call with us today to discuss how we can help your business with a new website, social media management, SEO and other marketing services.
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